About us

Run by soccer people, for soccer people.

This is what we do better than anyone. With 40 years' combined experience and direct relationships with the biggest professional clubs and elite training facilities across Europe, we open doors most tour companies simply cannot.

We do not sell off-the-shelf packages. We listen to exactly what your group wants, then build a tailor-made tour around your players, your standard and your budget, with a dedicated Coaches' Voice rep by your side from the moment you land to the moment you fly home.

The result is the experience your players will be talking about for years.

See it for yourself

Tour footage

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Meet the team

The people behind your tour

They have coached at the highest level, operated tours on every continent, and built a network that gives your group access most clubs only dream of.

Bryan Llorente
Chief Operating Officer

One of the most respected operators in the tour industry, having delivered hundreds of tours worldwide. Brings elite logistical planning from the music and major-events world.

Tom Shorey
Chief Commercial Officer

A former professional and a pioneer of pro training tour experiences since 2003, with two decades creating unforgettable moments for players and coaches.

Your lead contact
Danny Bell
Football Manager

UEFA 'A' licensed coach and Coach Educator at the Football Association of Wales, with over a decade in academy management and years organising standout tours across Europe and the US.

Jose 'Truji' Trujillo
Tour Op Executive and Content Creator

A gifted content creator with a passion for sport, music and communication. Has led groups to World Cups in Brazil and Russia, with unbeatable energy and travel know-how.

Jaume Canals
Football Technical Director

UEFA 'A' licensed and a Spanish FA Master Coach, with years of expertise in elite academy management and creating unforgettable football experiences.

Magnus Alford
Co-Founder

Former Liverpool FC Academy coach and founder of Sport Session Planner, delivering world-class expertise and insider access to the biggest clubs in the game.

Lewis Hughes
UK Tour Operations

Lewis combines a bachelor's degree in Football Business with experience across football club and tour operations, helping to create special tours and lasting memories for every tour participant.

George Davies
UK Tour Operations

With a bachelor's degree in modern foreign languages and translation, and extensive experience planning educational and sports tours across Europe, George continues to deliver memorable trips for players and coaches alike.

Manu Nuñez
Spain Tour Operations

Manu, former RCD Espanyol coach with a UEFA Pro Licence, blends top-level football expertise with multilingual flair—ensuring unforgettable tours (fueled by his legendary mate skills).

What people say

Real people, real tours

Their organisation and attention to detail are second to none, and communication is always clear and timely. We are thrilled to be partnering with such a professional and reliable team.

Wolverhampton Wanderers
Shawn Briscoe
Wolverhampton Wanderers

I've travelled with CV Tours for the past 8 years and I will never go anywhere else. They always deliver a first-class experience that matches our needs and budget. The perfect blend of sport and culture.

Superclubs / KC Legends
Pat Ozburn
Superclubs / KC Legends

I've used various companies and been on many tours. This was by far the best one yet. Looking forward to collaborating more in the coming years.

TSF Academy
Lee Leonard
TSF Academy

So many special moments, too many to name. Our tour rep was a legend. Already looking forward to Portugal in two years' time.

Knox Grammar
Stephen Roache
Knox Grammar
Ready when you are

Let's build the tour your players will never forget.

Book a call